When you think of a “salesman,” what sort of imagery comes to mind? For me, I think of a pushy, overselling, poorly dressed car salesman that might be trying to rip me off. But this is the antithesis of good salesmanship.
There is only one rule that a salesperson has to follow to be effective: Figure out what the customer wants and give it to him. Simple, yet how many of us actually have salespeople that treat us that way?
When my wife and I bought our iPhones, we had to go to two stores because we found out that the first store didn’t have enough in stock right before finalizing our purchase. The salesman at the first store tried to get us to upgrade from the free model to the $249 model. And tried to push the extended warranty. And wasn’t particularly helpful about answering our questions regarding protective cases. I had to get curt with him because he wasn’t listening to me, just pushing his wares the way he was programmed.
The salesman at the second store was sensationally different. After I told him exactly what we wanted, he never once pushed an upgrade or extended warranty. He helped us find cases we liked, and even put our phones in them after transferring our info from the old phones.
The difference was like night and day. The second salesman was better because he figured out what we wanted and gave it to us.
Or maybe he was less pushy because we showed up a half hour before closing.
There is only one rule that a salesperson has to follow to be effective: Figure out what the customer wants and give it to him. Simple, yet how many of us actually have salespeople that treat us that way?
When my wife and I bought our iPhones, we had to go to two stores because we found out that the first store didn’t have enough in stock right before finalizing our purchase. The salesman at the first store tried to get us to upgrade from the free model to the $249 model. And tried to push the extended warranty. And wasn’t particularly helpful about answering our questions regarding protective cases. I had to get curt with him because he wasn’t listening to me, just pushing his wares the way he was programmed.
The salesman at the second store was sensationally different. After I told him exactly what we wanted, he never once pushed an upgrade or extended warranty. He helped us find cases we liked, and even put our phones in them after transferring our info from the old phones.
The difference was like night and day. The second salesman was better because he figured out what we wanted and gave it to us.
Or maybe he was less pushy because we showed up a half hour before closing.